PPC Masterclass

The Google Ads Blueprint for Service Businesses

Stop wasting ad spend on low-intent clicks. I help plumbers, electricians, and local trades dominate search results and capture customers at the exact moment they need help.

Most Service Businesses Are Burning Cash

Google Ads is the most powerful "Direct Response" tool for service businesses, but 90% of accounts I audit are poorly optimized. They target the wrong keywords, send traffic to slow homepages, and have zero conversion tracking.

40%
Average wasted ad spend due to poor negative keyword management
2-3x
Increase in lead volume when switching to custom landing pages
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Target cost per lead for high-intent local services

Direct-Response Methodology

How I build campaigns that actually generate phone calls and book jobs.

Intent-Based Keywords

I don't target "plumbing". I target "emergency plumber near me" and "burst pipe repair [City]". We focus on the bottom of the funnel where the money is.

Conversion-Led Landing Pages

Standard websites are built to inform; landing pages are built to convert. We build lightning-fast pages with prominent "Call Now" buttons and trust signals.

Precision Tracking

If you can't measure it, you can't manage it. We use GTM and GA4 to track every phone call, form fill, and chat inquiry back to the specific keyword that drove it.

Aggressive Optimization

The "Set it and Forget it" approach is dead. We perform weekly bid adjustments, negative keyword mining, and A/B ad copy testing to lower your CPL month-over-month.

Featured Success

48 Leads in 30 Days During "Slow Season"

By applying our intent-based methodology and custom landing pages, we helped a local service company achieve a 500% increase in lead volume while reducing their average cost-per-lead to just $21.00.

48 Total Leads
$21.00 Cost Per Lead
35% Conv. Rate
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See How It Works In Your Industry

This methodology works across service industries. Whether you run a handyman business, appliance repair shop, or towing service, the same direct-response principles apply.

Handyman Services

Generate consistent home repair leads

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Appliance Repair

Book more repair appointments

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Towing Companies

Dominate local emergency searches

See real results →

Proven Results Across Industries

$18.53 Cost Per Call

Towing company in hyper-competitive market with 35% conversion rate

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96 Leads in 30 Days

Wedding photography with 15% conversion rate and 8-12x ROAS

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Ready to Own Your Local Search Market?

Let's stop the guess work. I'll perform a free audit of your current Google Ads account (or build you a custom roadmap) and show you exactly where the growth is.

Free 30-minute account audit
Custom competitive analysis
No-nonsense growth roadmap
Schedule Your Audit Call