Running on just $55/day, this towing campaign achieves a 35% conversion rate and industry-leading cost per call in one of the most competitive Google Ads markets.
Towing is one of the most expensive Google Ads verticals with CPCs ranging from $6–$7 per click.
Working with only $55/day requires surgical precision in keyword targeting and bid management.
Only 52% impression share — primarily lost due to budget constraints, not ad relevance.
Only two highly-targeted ad groups to maximize budget efficiency:
Custom-built landing page optimized strictly to drive phone calls — no distractions, no forms, just one goal: get the phone ringing.
Focus on bottom-of-funnel keywords with strong commercial intent:
Using Google Ads experiments to test Max Conversions bidding strategy without risking current performance. Never switch campaign settings instantly.
Near the theoretical minimum for towing given $6–7 CPCs and conversion math
Approaching the 40% target benchmark for high-performing towing campaigns
Top-performing ad group hitting target conversion rate at $16.81 per call
Losing impression share due to budget, not relevance — ready to scale when budget increases
Get the same done-for-you Google Ads setup that's generating $18.53 calls in one of the most competitive markets.