Running on just $55/day, this towing campaign achieves a 35% conversion rate and industry-leading cost per call in one of the most competitive Google Ads markets.
Towing is one of the most expensive Google Ads verticals with CPCs ranging from $6–$7 per click.
Working with only $55/day requires surgical precision in keyword targeting and bid management.
Only 52% impression share — primarily lost due to budget constraints, not ad relevance.
Only two highly-targeted ad groups to maximize budget efficiency:
Custom-built landing page optimized strictly to drive phone calls — no distractions, no forms, just one goal: get the phone ringing.
Focus on bottom-of-funnel keywords with strong commercial intent:
Using Google Ads experiments to test Max Conversions bidding strategy without risking current performance. Never switch campaign settings instantly.
Near the theoretical minimum for towing given $6–7 CPCs and conversion math
Approaching the 40% target benchmark for high-performing towing campaigns
Top-performing ad group hitting target conversion rate at $16.81 per call
Losing impression share due to budget, not relevance — ready to scale when budget increases
This case study demonstrates our proven Google Ads methodology for service businesses. Every step — from keyword research to landing page optimization to conversion rate optimization — is part of our documented framework that works across industries.
This case study shows real results, but every business is different. Learn our proven approach and see how it applies to your towing company.
Learn the complete methodology behind call-only campaigns and emergency keyword targeting.
Combine brand awareness with Google Ads for a complete towing marketing strategy.
Build long-term organic visibility to complement your paid campaigns.
Get the same done-for-you Google Ads setup that's generating $18.53 calls in one of the most competitive markets.